Five Surefire Google SEO Tips for All Users

Posted by: Admin | Posted on: March 10th, 2011 | 12 Comments

Getting ahead of your Internet competitors means playing the search engine game - if you're not on top, then you're nothing. Many companies these days pay a lot of money to "optimize" their site and make sure they rank at the top of search engines.

But, whether you're a seasoned veteran and newcomer to Internet marketing, there's always room for improvement. Search Engine Optimization (SEO) particularly is one of the most dynamic aspects of Internet marketing, particularly that of Google. Their engineers are constantly updating and improving their search engine; therefore you should always be on your toes and keep up with the changes.

Here are some tips that you can easily implement to improve your website ranking.

1. It's all about the presentation

Before you even worry about how far up your page will rank, think of what your result will look like to the searcher. Therefore, your webpage's title tag should be descriptive, yet short. Make sure youre description meta tag has the needed (and correct) description and your URL structure is neat. Not only will this help Google understand what your site is about, but this will also help web surfers make a better decision on where to go (hopefully, to your business' site.)

2. Fix those broken links!

Perhaps you've made a lot of changes over the years or months, and just don't have the time to fix your links which are no longer current. This is a serious no-no, as broken links count towards server downtime - think of it as an impatient customer waiting in line forever, because he can't get any service. When Google's bots come crawling, and they run into broken links that go nowhere, they count this against your page ranking.

3. Be dynamic

Google loves pages that change, which is why your site should be dynamic and implement different changes on a day-to-day basis. While not all businesses can adapt such techniques, opening a blog can help - you can make daily updates and changes, which will attract Google's crawlers to visit your site more and rank your page better.

4. Don't limit yourself to Google

So this might sound like a silly tip, but think about it - Google apparently has 65% of web surfers - what about the rest? There are other popular search engines out there, such as Yahoo and Bing, and you should submit your site to them for indexing. More importantly, Google also considers your visibility on other search engines when ranking your page.

5. Your audience is now mobile

According to a Pew Center Study, about 65% of 18-29-year-olds access the Internet on their mobile phones. The iPhone, BlackBerries and even iPads have become ubiquitous. Doing something simple as checking what your site looks like on a mobile device assures that your potential customers can see your site correctly. Mobile versions of search engines (especially Google) are trying to keep up with the technology as well, and may soon be implementing their own set of algorithms to rank pages.

So don't get left behind - take a look at your site today and make these small changes, which could mean big improvements for your page ranking.